HMD Global has finally launched the new HMD Barbie flip-phone with retro looks and is all Pink. It focuses on the Barbie theme and is launched in partnership with Mattel, Inc. by HMD. You can do calls and texts but you will have no access to social media. You will hear a “Hi Barbie” welcome voice message when the phone is booted up, as per HMD’s post. With the flip-phone, the customers will get a Barbie-style pastel beaded phone strap in hues of pink, yellow and blue colours, two replaceable back covers and Barbie wallpapers, and Barbie app icons. The device features some ringtones like floating, Coastal, DreamHouse, Azure Barbie, and Surf Chimes, which, according to HMD, are relaxing.
“In our fast-paced digital world, it can often feel like the online buzz never stops. This phone encourages you to ditch your smartphone in times when you just want less browsing and more fun, all with the help of a true cultural icon, Barbie. Barbie is as popular as she’s ever been, and feature phones are continuing to go from strength to strength – we’re bringing two brilliant things together. We cannot wait for people to get their hands on the device and take a holiday from their smartphone” said Lars Silberbauer, Global Chief Marketing Officer at Human Mobile Devices.
HMD Barbie Price
The new HMD Barbie Flip-phone is priced at US $129 and is available for sale from today in most of the markets followed by the US launch in October and pre-orders starting September 23rd. It comes with a Power Pink colour option.
HMD Barbie Specifications
The new HMD Barbie flip phone features a 2.8-inch QVGA internal display and a 1.77-inch external display along with a physical numeric keypad. It is powered by a Unisoc T107 processor and comes with 64MB of RAM. It has 128 MB of internal storage which is expandable with the help of a MicroSD card up to 32GB. It runs on the S30+ OS with features like a Barbie-themed user interface, Easter eggs, and apps including Malibu Snake, Digital balance tips, and Barbie meditation. This device supports Dual SIMs.
It has a 0.3 MP VGA rear camera with an LED flash and comes with a 1450mAh removable battery with up to 9 hours of talk time with USB Type-C charging port, a 3.5mm Headphone jack, an MP3 Player, FM Radio support (Wired/Wireless), connectivity options like Bluetooth 5.0, 4G LTE cat1 (1,2,3,4,5,7,8,20,28,38,39,40,41 (120Mhz)), GSM/GPRS 900/1800, WCDMA (B1,2,4,5,8) and 1 microphone with 1 speaker. It measures 108.4×55.1×18.9mm and weighs 123.5 grams. It comes with a Bestie key and Navi & Function keys in addition to the power and volume buttons.
